Digital Marketing Transformation Expert

Legacy manufacturers that previously dominated their verticals now have to contend with new entrants who know how to create focused messaging in digital spaces. In this episode of The Kula Ring, David A. Stark, Digital Marketing Transformation Growth Leader, talks about the value of shifting from a tactical to a strategic digital marketing strategy as competition increases, and how to bolster branding with a strong digital presence in order to reach prospects.

At Digital Marketing's core are the human beings on the other side of the glass that make decisions. The humans who don't work for your company, don't speak your acronym soup and who don't particularly care to understand how your business is organized...

I don't know about you, but I'm fairly certain the business world has 'jumped the shark' with its use of 'Digital Transformation' and all the derivatives therein. It's become the ubiquitous term slathered over the top of any significant problem that will ... 

I'm not the first guy to say it and there are several books on the topic. There's big 'M' marketing and then there's little 'm' marketing. What your organization embraces has a lot to do with your organization's potential for Digital Transformation - depending on how you define it. More on that later but for now, a bit about big M and little m marketing and my two cents on it. 

With data, beauty is in the eye of the beholder. Don't over react to short term signals when in fact a longer term horizon is more telling. You need to know what constitutes 'normal' .